var tagName  = config.tagName,
attrName = config.attrName;

matches.forEach(function(m)
{
// Decode HTML entities
var content = html_entity_decode(m[0][0].substring(4, m[0][0].length - 3));

// Remove angle brackets from the content
content = content.replace(/[<>]/g, '');

// Remove trailing dashes
content = content.replace(/-+$/, '');

// Remove the illegal sequence "--" from the content
content = content.replace(/--/g, '');

addSelfClosingTag(tagName, m[0][1], m[0][0].length).setAttribute(attrName, content);
});